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TOYO TIRES Exhibit at Tokyo Auto Salon 2019

7 January 2019

Toyo Tire Corporation present their worldview of TOYO TIRES and Nitto tire brands

Hyogo, Japan – January 7, 2019 – Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President: Takashi Shimizu) will showcase tire brands TOYO TIRES and Nitto at the “Tokyo Auto Salon 2019”, held at Makuhari Messe, Chiba, Japan from Friday, January 11-13, 2019.
 
■ TOYO TIRES
The Toyo Tires booth will feature a range of display vehicles that are rare or unique, including the first ever chance for Japanese showgoers to see the "Hoonitruck" Ford F150 used by Ken Block in his recent Gymkhana 10 movie. An extensive TOYO TIRES product lineup will be on display to support the Toyo Tires core concept of “Real Driving” enabling vehicles to perform at their best.
 
During the Auto Salon, TOYO TIRES will host talk shows with special guests Ken Block, the world-famous rally driver supported by TOYO TIRES, and Masato Kawabata, the three time D1 Grand Prix champion and a member of the Team TOYO TIRES DRIFT. In addition, acclaimed Japanese actor, Sho Aikawa who completed the Asia Cross Country Rally in August of last year, will join the booth.
 

(TOYO TIRES booth image)

■ Nitto
The Nitto global brand image, developed in North America, will be presented at the Nitto booth, and the Nitto brand worldview will be emphasized using powerful pickup trucks and coupés including the latest Jeep Wrangler, which has been customized in North America.
 

 (Nitto booth image) 

Following the success of last years action, an Instagram campaign will be held at the Toyo Tires booth to increase the visibilty of the brand. A pre show publicity campaign is also being implemented to encourage visits to both the Toyo Tires and Nitto booths.

We are looking forward to seeing you at TOKYO AUTO SALON 2019.
 
■ Tokyo Auto Salon 2019 Overview
Date: Friday, January 11, 2019 – Sunday, January 13, 2019
Venue: Makuhari Messe, International Exhibition Halls 1-11 & Event Hall
  (Nippon Convention Center, 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
Booths: Toyo Tires Hall 1（West）: 126
                Nitto         Hall 1（West）: 117
 
Click the link to visit the exhibition official site for: Tokyo Auto Salon 2019.
 
Toyo Tire Corporation Corporate Communications Planning Dept.
Hyogo Head office Telephone: +81-72-789-9100
Tokyo office Telephone: +81-3-5822-6621
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Toyo Tires not only have the best tyres but the best team and support on and off track. Always striving to improve on perfection and with this allowed us to win the Formula Drift Japan Championship with the Proxes R888R Drift.
I use Open Country M/T on my everyday Mazda BT50 that is kitted out for lots of fun plus used to haul the race cars from track to track.

Pikes Peak was an incredible experience for mine and my team TCP-Magic, and we were also able to break 2 world records with Fastest Mazda and Fastest Rotary Powered Vehicle in the 101yrs history of Pikes Peak. TOYO TIRES constructed us 2 amazing tyre options for the challenging conditions the mountain threw at us with the wild weather. I still can't believe the amount of traction we had and how the tyre lasted the massive climb to the top with 156 corners up to 14,000 feet in elevation not to mention fitted on our crazy 2023 Mazda 3 with a 1400h 4 rotor Twin Turbo and RWD conversion running NO traction control, ABS or any type of assists.

— Mad Mike Whiddett: Toyo Tires Global Brand Ambassador

Toyo Tires have been crucial to my success as a drifter. Proxes R888R, the top-notch performance and reliability have elevated my performance on the track.
From championships to exhilarating challenges, Toyo Tires has been my success partner in the world of Motorsports.

— Ahmad Daham: Multiple drift champion and Guinness World Record holder

Toyo Tires has been my top choice long before we became partners. I have tried and tested many other brands in the past, but none of them met my needs like Toyo did.

Claiming over 100 podium finishes and winning championships every single year in various motorsport disciplines for over 10 years demonstrates the versatility of the Proxes compounds, which performed exceptionally on any track and in any conditions. With Toyo R888R, I can anticipate and predict the next manoeuvre with clarity, maintaining full control in extreme racing conditions from start to finish, regardless of driving style or racing type.

— Dmitrij Sribnyj - Gymkhana GRiD Champion Titles for four consecutive years as well as countless Trophies in other Gymkhana, Drag, Rally Cross and Sprint series'.

I have been participating in the Dakar Rally, one of the most challenging Cross-Country Rallies in the world and American off-road races with Open Country M/T-R since 2021.
Open Country has impressive performance in all kinds of off-road terrain with a variety of specs to meet each need. With Open Country, I am confident even when attacking unknown places.
I also sympathize with the way Toyo Tires continues to be a challenger, always aims for better and higher performance for the future.
Aiming for the best driving with Open Country is one of my purposes in life.

— Akira Miura: Driver, Team Land Cruiser Toyota Auto Body
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