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Toyo Tires continue as Main Partner of UCI Cyclo-Cross

28 September 2021

Japanese tire manufacturer Toyo Tires extends its support as main partner of the UCI World Cup Cyclo-Cross for the upcoming 2021-2022 season. Together with the UCI, Flanders Classics and the other main partners we continue to build on the growing international apppeal of this elite sport.

Champions League of Cyclo-cross

Toyo Tires has exhibited strong growth in recent years despite uncertain and turbulent times.  Partly due to their prominent presence in the "Champions League" of Cyclo-cross, the brand has benefitted from a boost in brand awareness. Through our partnership with cyclo-cross racing, consumers and businesses have discovered the values and qualities of Toyo Tires company and products.

The UCI Cyclo-Cross World Cup is the pinnacle of the sport. The Championship, contested over 16 races around the world, remains cyclo-cross's most watched event.  The organizer, Flanders Classics anticipates reaching an audience of more than 150 million, both live and from television coverage.  A real connection with the fans will again be possible in the new season as the public will be permitted to participate (Subject to COVID regulation). 

Business momentum Toyo Tires

With recent investments in a new European Research & Development Center in Düsseldorf, Germany and the start of new production facilities  in Serbia, Toyo Tires accelerates its growth ambitions in Europe. Steven Laurijssen, Managing Director of Toyo Tire Benelux commented on the renewed partnership saying, “We are happy to link Toyo Tires as a main partner in this series of cyclo-cross races to our current business momentum.  Just like the tire industry, you can only win through consistent high performance.”

In addition to cyclo-cross, in the cycling world, Toyo Tires also supports competitions in BMX and mountain bike.

 

 

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Toyo Tires not only have the best tyres but the best team and support on and off track. Always striving to improve on perfection and with this allowed us to win the Formula Drift Japan Championship with the Proxes R888R Drift.
I use Open Country M/T on my everyday Mazda BT50 that is kitted out for lots of fun plus used to haul the race cars from track to track.

Pikes Peak was an incredible experience for mine and my team TCP-Magic, and we were also able to break 2 world records with Fastest Mazda and Fastest Rotary Powered Vehicle in the 101yrs history of Pikes Peak. TOYO TIRES constructed us 2 amazing tyre options for the challenging conditions the mountain threw at us with the wild weather. I still can't believe the amount of traction we had and how the tyre lasted the massive climb to the top with 156 corners up to 14,000 feet in elevation not to mention fitted on our crazy 2023 Mazda 3 with a 1400h 4 rotor Twin Turbo and RWD conversion running NO traction control, ABS or any type of assists.

— Mad Mike Whiddett: Toyo Tires Global Brand Ambassador

Toyo Tires have been crucial to my success as a drifter. Proxes R888R, the top-notch performance and reliability have elevated my performance on the track.
From championships to exhilarating challenges, Toyo Tires has been my success partner in the world of Motorsports.

— Ahmad Daham: Multiple drift champion and Guinness World Record holder

Toyo Tires has been my top choice long before we became partners. I have tried and tested many other brands in the past, but none of them met my needs like Toyo did.

Claiming over 100 podium finishes and winning championships every single year in various motorsport disciplines for over 10 years demonstrates the versatility of the Proxes compounds, which performed exceptionally on any track and in any conditions. With Toyo R888R, I can anticipate and predict the next manoeuvre with clarity, maintaining full control in extreme racing conditions from start to finish, regardless of driving style or racing type.

— Dmitrij Sribnyj - Gymkhana GRiD Champion Titles for four consecutive years as well as countless Trophies in other Gymkhana, Drag, Rally Cross and Sprint series'.

I have been participating in the Dakar Rally, one of the most challenging Cross-Country Rallies in the world and American off-road races with Open Country M/T-R since 2021.
Open Country has impressive performance in all kinds of off-road terrain with a variety of specs to meet each need. With Open Country, I am confident even when attacking unknown places.
I also sympathize with the way Toyo Tires continues to be a challenger, always aims for better and higher performance for the future.
Aiming for the best driving with Open Country is one of my purposes in life.

— Akira Miura: Driver, Team Land Cruiser Toyota Auto Body
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