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Tough, Tougher, Toyo

16 July 2019

It started in 2010 as a crazy idea of two Brits. Today it is a worldwide movement: Tough Mudder is more than a race, more than a showdown. "Tough Mudder is a competition that clearly focuses on team spirit," says Mike Rignall, Senior Marketing Manager Toyo Tires Europe. The Japanese tyre manufacturer started 2018 as a partner of Tough Mudder Germany and UK. Since this year, Toyo Tires has extended its partnership to other Tough Mudder countries in Europe.

On July 27th and 28th, Yorkshire becomes the Mudder Village: participants on the three different tracks (5 miles, up to 13 miles and 10 miles) face the almost insurmountable obstacles and their own limits. Those who still have power, can conquer the infamous Hamster-Wheel of Toyo Tires in the Mudder-Village. Toyo Tires is a partner of Tough Mudder in several European countries and also inspires the participants in Yorkshire with the DJ Tower in the Mudder Village and one obstacle of the extra class.


Picture: Epic Action Imagery

If you haven't been there before, register now for the event in Yorkshire: By the way, this is possible regardless of age. In contrast to Tough Mudder races in other European countries, Yorkshire is an event for the whole family thanks to the special Mini Mudder. Kids from the age of 5 can already complete their first Mudder run on the special children's course and thus join the Mudder family at a very early age.

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Toyo Tires not only have the best tyres but the best team and support on and off track. Always striving to improve on perfection and with this allowed us to win the Formula Drift Japan Championship with the Proxes R888R Drift.
I use Open Country M/T on my everyday Mazda BT50 that is kitted out for lots of fun plus used to haul the race cars from track to track.

Pikes Peak was an incredible experience for mine and my team TCP-Magic, and we were also able to break 2 world records with Fastest Mazda and Fastest Rotary Powered Vehicle in the 101yrs history of Pikes Peak. TOYO TIRES constructed us 2 amazing tyre options for the challenging conditions the mountain threw at us with the wild weather. I still can't believe the amount of traction we had and how the tyre lasted the massive climb to the top with 156 corners up to 14,000 feet in elevation not to mention fitted on our crazy 2023 Mazda 3 with a 1400h 4 rotor Twin Turbo and RWD conversion running NO traction control, ABS or any type of assists.

— Mad Mike Whiddett: Toyo Tires Global Brand Ambassador

Toyo Tires have been crucial to my success as a drifter. Proxes R888R, the top-notch performance and reliability have elevated my performance on the track.
From championships to exhilarating challenges, Toyo Tires has been my success partner in the world of Motorsports.

— Ahmad Daham: Multiple drift champion and Guinness World Record holder

Toyo Tires has been my top choice long before we became partners. I have tried and tested many other brands in the past, but none of them met my needs like Toyo did.

Claiming over 100 podium finishes and winning championships every single year in various motorsport disciplines for over 10 years demonstrates the versatility of the Proxes compounds, which performed exceptionally on any track and in any conditions. With Toyo R888R, I can anticipate and predict the next manoeuvre with clarity, maintaining full control in extreme racing conditions from start to finish, regardless of driving style or racing type.

— Dmitrij Sribnyj - Gymkhana GRiD Champion Titles for four consecutive years as well as countless Trophies in other Gymkhana, Drag, Rally Cross and Sprint series'.

I have been participating in the Dakar Rally, one of the most challenging Cross-Country Rallies in the world and American off-road races with Open Country M/T-R since 2021.
Open Country has impressive performance in all kinds of off-road terrain with a variety of specs to meet each need. With Open Country, I am confident even when attacking unknown places.
I also sympathize with the way Toyo Tires continues to be a challenger, always aims for better and higher performance for the future.
Aiming for the best driving with Open Country is one of my purposes in life.

— Akira Miura: Driver, Team Land Cruiser Toyota Auto Body
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